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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. In fact, we now see a NEW NORMAL appearing. This plan contains FOUR critical elements: 1.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important. Earlier conference insights mentioned the danger of silos and the need for more “holistic marketing”.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

The 2019 second edition of this book (subtitled “How to apply neuroscience and psychology for improved learning and training” ) provides fascinating insight and practical ideas to incorporate neuroscience into learning and development initiatives. There’s guidance on how to test people so that new knowledge is embedded and old habits broken.

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The Future of Sales Roundtable: 2022 Pay Practices and Trends Survey Read-Out

SalesGlobe

Let’s go to the future sales roundtable. So we’re gonna be talking about the 2022 Pay Practices and Trends survey and give you some insight into in terms of what we learned and what we see ahead. We’re SalesGlobe, we are problem solvers for sales. You have a really good radio voice, Mark. Mark Donnolo.

Sales 52
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An agency leader’s guide to account management, with David C Baker

Account Management Skills

I hope you come away with lots of new ideas about the account management role. Today’s episode was a real treat. For me, I have the pleasure of talking to David C. Baker , who is a legend in the agency world. You can also find out more about his consultancy services here. The next one starts on 15th April. That is so true!