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Why Key Account Management Should Be a Priority

ProlifIQ

This is typically done through something called key account management. What is Key Account Management (KAM)? Key Account Management is a strategic approach to managing a company’s relationships with its most valuable customers. Which is precisely the job of a sales VP or manager.

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How Unicorn Companies Maintain Their Growth Momentum

Force Management

Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. Today, there are over 1250. There is no roadmap for becoming a Unicorn, but there are common threads.

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Should a CEO Lead the Sales Team? The Good, the Bad, and the Surprising

Hubspot Sales

I needed my sales team to take the same approach to conversations with prospects. Whether you’re a CEO or simply hold a sales leadership position, it’s important to coach your reps on having great conversations with their prospects. As CEO, I was uniquely positioned to advocate to our management team and make this call.

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5 Essential CRM Reports (Plus 6 More You Probably Need)

Insightly

We all know that the primary function of a customer relationship management (CRM) system is to collect, organize, and manage your customer-related data. That said, sales teams are among the most avid consumers of CRM reports (more on that later), so many key reports target this audience. Account managers. Marketing teams.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices.

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11 Simple Questions to Assess the Maturity of Your Sales Team

Openview

A lot of sales leadership issues can be solved by simply setting and following a regular cadence for productive, actionable team and individual meetings. Understanding how to set realistic quotas is an essential part of your sales management foundation. What’s your sales efficiency? Your results.

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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

They fully delegate (or maybe more accurately, relegate) customer advocate responsibilities to managers, or at best, directors, in their chain of command. The advocate program is simply a case study/customer testimonial video factory to appease Sales leadership. Why is that?