Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

KAM With Passion

FEBRUARY 8, 2021

Are you in charge of a true Key Account Management initiative? A true Key Account Management initiative comes on top of your usual sales and customer management activities. Defining how the initiative will be managed and with which resources is crucial. Will a Head of KAM be appointed?

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Key Account Management Account Management Management Account Planning 130

Account Manager Tips

DECEMBER 4, 2023

Tired of pushy sales tactics? Learn the organic sales method that leads to effortless growth for key accounts. Forget closing deals, start opening relationships.

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Key Account Management Account Management Management Organization 200

Arpedio

SEPTEMBER 25, 2023

Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. What is traditional sales?

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Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

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Key Account Management Account Management Management Acquisition 130

KAM With Passion

OCTOBER 7, 2020

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.

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Key Account Management Account Management Management Account Planning 130

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Key Account Management Account Management Digitalization Sales Management 52

Arpedio

JANUARY 30, 2024

Evolving Key Account Management: Perstorp's Journey with ARPEDIO Download full case study About Perstorp With a 140-year legacy, Perstorp stands as a pioneer in organic chemistry, shaping industries from mobile tech to animal nutrition, driven by sustainable solutions. Enhance forecast accuracy.

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Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. Now, let’s dive into the best practices of key account management. Ready to increase customer lifetime value?

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Arpedio

FEBRUARY 20, 2024

What is Key Account Management? Key Account Management (KAM) is a strategic approach to managing and nurturing relationships with a select group of high-value customers or clients, known as key accounts. Book demo The post Key Account Management – What is it?

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DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Key Account Management Account Management Management Value Proposition 52

Account Manager Tips

SEPTEMBER 28, 2022

Sales Process Quiz. Dooly have a fun, and interesting quiz to help you figure out just how effective your sales process is. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. Trailblazer Profile.

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Key Account Management Account Management Management Publishing 130

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021. Back to blog. um@arpedio.com.

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Key Account Management Account Management Co-Creation Management 98

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

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Key Account Management Account Management Management Account Strategy 127

Clarity Engagement Solutions

NOVEMBER 9, 2020

How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. Reward schemes fall into three categories: .

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Key Account Management Account Management Management Stakeholders 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

How you reward Key Account Managers is seen as a critical ingredient in the overall success of any Key Account Management KAM strategy. The role of a key account manager requires effective coordination of a web of complex activities. . Reward schemes fall into three categories: 1.

Key Account Management 91

Key Account Management Account Management Management Stakeholders 91

Account Manager Tips

DECEMBER 4, 2023

Tired of pushy sales tactics? Learn the organic sales method that leads to effortless growth for key accounts. Forget closing deals, start opening relationships.

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Key Account Management Account Management Management Organization 100

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

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Key Account Management Account Management Management Profitability 52

ProlifIQ

FEBRUARY 27, 2023

If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?

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Key Account Management Account Management Management Prioritization 52

DemandFarm

AUGUST 11, 2023

In traditional sales operations, we have primarily focused on maintaining a healthy sales funnel, achieving high average win rates, and maintaining deal sizes. In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey.

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Key Account Management Account Management Digitalization Digital Transformation 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

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Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

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Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet.

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DemandFarm

APRIL 20, 2023

The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from high-value customers. How does one manage key accounts and set up successful key account management processes ?

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Key Account Management Account Management Digitalization Management 52

MTD Sales Training

OCTOBER 28, 2019

Key Account Managers (KAMs) are the stock-in-trade for many businesses, as they have the responsibility of bringing in much of the business that keeps our business ticking over. We need to strategise effectively to gain a deeper understanding of their business and adopt a relationship mindset rather than a sales mindset.

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DemandFarm

MAY 5, 2023

It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?

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Cranfield Executive Development

DECEMBER 1, 2022

James Bugden, Sales Manager for Velux, explains how his team of key account managers developed from generalists to specialists with new skills.

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Key Account Management Account Management Management Sales Management 52

Scovel

AUGUST 30, 2021

Most businesses will have a customer base and it is very important to value them as an asset.The sales process does not stop when the purchase is done. There are many chances of losing customers even after-sales. What is Key account management (KAM)? Let us see the top best strategies for managing key accounts.

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DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

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Point N Time

APRIL 18, 2019

Your Key Account Management (KAM) shouldn’t be time-consuming or difficult. The post Four Aspects of Key Account Management appeared first on Point N Time. It must be organized, results driven (KPIs), dynamic (change with your business and your customers).

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Key Account Management Account Management Management Organization 52

Brightbridge Consulting

OCTOBER 12, 2019

Defining key account management. After much discussion The Association for Key Account Management (AKAM), of which Alistair Taylor, Managing Partner of Brightbridge is a main Board Member, agreed on the following definition of key Account management. Formal definitions.

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Key Account Management Account Management Suppliers Management 52

MTD Sales Training

NOVEMBER 15, 2017

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. See if you can learn from them and create the success they enjoy: They recognise that Key Account Management is a business mindset, not a sales initiative.

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MTD Sales Training

OCTOBER 26, 2017

Key Account Managers (KAM) are the lifeblood of any organisation wanting to grow and develop their network and a loyal client base. Are there specific opportunities for you to build the long-term relationship with the account without actively having to sell all the time? Managing Director. MTD Sales Training.

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Key Account Management Account Management Management Communication 70

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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Key Account Management Account Management Value Proposition Client Relationships 130

Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates.

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