Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. I’ve summarised the key points here as a supplementary learning resource for the delegates.

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Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

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Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. sales processes 2. Behaviour in sales meetings). Sales process. Multifaceted map of the sales process. This supported opportunity and pipeline management.

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Account Manager Tips

MAY 1, 2021

A simple sales negotiation tactic. As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. A sales negotiation is challenging and means difficult conversations.

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KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

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Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. The Value Proposition. Reveal the value proposition In other words – the hook. It's a simple framework to help create your value proposition. What do you think the answer was?

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Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Christian Portmann guided us through DHL’s journey, emphasizing key elements pivotal to their success.

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Key Account Management Account Management Ecosystem Leadership Global Accounts 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

MAY 15, 2023

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

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Key Account Management Account Management Management Suppliers 10

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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Account Manager Tips

MAY 25, 2021

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. Before we get to that, let me explain how key account management became a business strategy. Sales people won the clients. Key account managers kept them.

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Key Account Management Account Management Management Suppliers 246

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Value proposition. .

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Co-Creation Marketing Value Proposition Key Account Management 52

Brightbridge Consulting

JANUARY 31, 2020

Two of a kind – Key account management and managing key accounts? One of perspectives we’ve identified as being essential for success is the notion that key account management is not the same as managing key accounts. Portfolio management.

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Key Account Management Value Proposition Account Management Suppliers 52

Account Manager Tips

AUGUST 9, 2022

What to do when a sales deal stalls? Sales process checklist Establish the next commitment The Thermometer Technique Favourite podcast: How to Succeed Just for fun Quote of the week. What to do when a sales deal stalls? For me, sales is most successful when you follow a process. Differentiated my value proposition.

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Negotiation Value Proposition Brainstorming Suppliers 130

Brightbridge Consulting

JUNE 12, 2019

Key Account Management: Skills Development: Flint Group. Group workshops and individual coaching for experienced senior key account leaders, commercial and technical managers. One of the largest suppliers to the printing and packaging industry world-wide, 2017 revenues were €2.2bn.

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Account Manager Tips

JUNE 29, 2021

Let's talk about the client lifecycle The sales cycle attracts qualified leads, engages and converts them to clients. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. How does their message and value proposition differ from yours?

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Account Manager Tips

AUGUST 10, 2021

But, for B2B companies, it falls to the sales team or the key account management team to ask. Sales Insights Lab surveyed 400 salespeople to gain insights into today's selling world. Would you be open to setting aside some time so I can explain our value proposition? rarely ask for a referral.

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Decision-making Account Management Value Proposition Brainstorming 240

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

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Account Management Key Account Management Management Suppliers 246

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Re)Defining account-based marketing.

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Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. Create a sales value chain.

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Value Proposition Key Account Management Negotiation Account Management 130

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

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Value Proposition Negotiation Key Account Management B2B 130

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Account Management Management Account Planning Stakeholders 52

Louise Collins Associates

JULY 20, 2017

It is not uncommon for these organisations to have very specific ‘target’ lists of key stakeholders to see within an account. CEB, now Gartner identified within the Challenger Sale that most accounts have a decision making unit of 5.4 individuals.

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SmartKarrot

JANUARY 25, 2021

Work across the organization as the customer’s champion to advocate for their needs and ensure company alignment in support of the existing account base. Develop Customer Success assets and methods, and work with the Key Account Managers from Sales to create new or refine existing onboarding materials.

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Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – the value of running quarterly business reviews.

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SmartKarrot

JUNE 16, 2020

Deep knowledge about client needs as well as the stakeholder’s interests will enable your team to continually reiterate the value proposition to the client. #4 Generating leads inside the customer account is a core skillset of the Key Account Manager (KAM). 4 Ensure Cross-Functional Collaboration.

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Account Management Management Value Proposition Key Account Management 10

SmartKarrot

NOVEMBER 30, 2023

Before the ink dries on the sales contract, the groundwork for risk mitigation should commence. This process ideally initiates during the sales cycle, ensuring that potential issues are identified and addressed before they have a chance to escalate. One common challenge is the transition of key decision-makers during the sales process.

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Management Stakeholders Value Proposition Onboarding 10

Whetstone

APRIL 14, 2020

So given that, and given that the folks that we care about, which is our strategic account managers and people in sales, how do you advise all of us to take advantage of your observation that the value has changed, in all probability for all of their customers? And then we assign value to it.

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ProlifIQ

APRIL 5, 2023

Account Planning Best Practices Sales account planning is a critical aspect of any business that seeks to manage its customers effectively and generate more revenue. An action plan that outlines the sales account planning process is crucial for any company that wants to succeed.

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ProlifIQ

APRIL 21, 2023

Tiering Accounts While they vary from business to business, some things to look for in a top account are: Size of business Customer adoption of your tool/product Relationship with champion/POC at business A tier 1 account should have data readily available. This information is to be used in the account plan.

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Account Growth Account Planning Key Account Management Account Management 52

Account Manager Tips

JULY 9, 2020

For example don't say "meet with key stakeholders" when the job description has identified who those stakeholders are and you can say "meet with Product Management and Technical" instead. Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. Product adoption goals.

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Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. Ready to increase customer lifetime value?

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SmartKarrot

NOVEMBER 9, 2022

It takes both art and science to handle key accounts. Some aspects of account planning are constructing a sales strategy, developing a consistent technique for gathering background information on important clients, and establishing relationships based on proactive management and support. Sales account planning.

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Account Planning Key Account Management Account Management Client Relationships 10