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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

A C-level decision maker is an executive who holds a senior leadership position, typically with a title starting with the letter ā€œCā€ such as chief executive officer (CEO), chief operating officer (COO), or chief financial officer (CFO). Identify contacts in your network who may be able to make introductions and facilitate meetings.

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3 CRM Models and How They Improve Customer Profitability

Insightly

This is your opportunity to demonstrate to customers that you care about their needs and understand how to meet them. That might mean customized offers, content or experiences that meet or exceed each customer’s preferences, needs and expectations. . Multichannel Integration. Performance Assessment.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

Sometimes we have agencies that need to restructure, either there are shareholders that are looking to exit, or they are bringing them in or merging another business into theirs. The other thing you said about selling your business was that a lot comes down to the leadership, the people and the culture.