Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. With carefully segmented customers and a method for appealing to each group, you can attract and retain more lifelong customers and increase profits. That’s because adding value and consistently delighting customers increases customer retention and therefore profit.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Account Manager Tips

JUNE 29, 2021

Recognize market trends as well as the strengths and weaknesses of competitors. Or wait until they go out to the market and invite our competitors to bid for their business? Share successes (don't be shy) and show ideas, yours and what's happening in the market. What are the trends with your client and in their market?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Brooks Group

MARCH 28, 2024

Larger organizations may have a more extensive C-suite—a group of senior executives with specialized C-level roles such as chief marketing officer (CMO), chief information officer (CIO), and chief human resources officer (CHRO). Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Account Management Skills

FEBRUARY 6, 2023

If you’re an agency owner, you’re thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key. He spent over 15 years in the media and marketing services sector.

Acquisition 52

Acquisition Finance e-Learning Advertising 52