Hubspot Sales

OCTOBER 26, 2022

Capitalize on your inbound marketing. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in. It's the archetype of a company with the needs, interests, budget, market position, and scale — among other factors — required to be interested in a solution like yours.

B2B 97

B2B Decision-making CRM Communication 97

SmartKarrot

FEBRUARY 28, 2022

For B2B marketers, podcasts are the latest marketing tools that leverage multimedia content to educate and engage audiences. According to a recent LinkedIn study, podcasts are a useful and underutilized medium for B2B marketers. However, having a specific strategy helps you draw clear goals and create specific content.

B2B 10

B2B Decision-making Advertising Stakeholders 10

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. How to Use Content in Account-Based Selling. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. According to Google Trends, interest in account-based sales is steadily rising.

Stakeholders 86

Stakeholders Finance Sales Decision-making 86