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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

You'll need to understand the decision-making process, the competitive landscape, develop solutions, pricing, negotiation tactics and lots more. Before you talk to the client, know your anchor price, walk away price and have a negotiation strategy. Shareholders and board/directors value growth, costs, profit and cashflow.

Suppliers 246
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Why You Should Be Delivering Value-based Stories

Hubspot Sales

A value-based story is then the hook or the linchpin of the credibility introduction to get the buyer engaged. Value-based stories articulate a compelling value proposition by mentioning your past relatable successes that show how similar business problems were solved with measurable outcomes.

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Why is value-based selling so important?

Mercuri International

Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. 4 Those models were supplemented by attempts to capture value drivers, such as balanced scorecard 5 and intangibles such as intellectual capital.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

Step 2: Discover Your Values Your values statement clarifies what your organization stands for, believes in and the behaviors you expect to see as a result. Check our the post on great what are core values and examples of core values. Do your customers still value what is being delivered? How will we behave?