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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Shareholders and board/directors value growth, costs, profit and cashflow. Provide Value Reports that present measurable shareholder and stakeholder value.

Suppliers 246
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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Senior leaders control budgets, set strategy, and have the authority to champion major initiatives across the organization. C-level roles can vary depending on the size and structure of the organization. There may be competing interests, priorities, and politics within the prospect’s organization. You face internal competition.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

Sometimes we have agencies that need to restructure, either there are shareholders that are looking to exit, or they are bringing them in or merging another business into theirs. Mark Sainthill 27:16 There are crude metrics around revenue and profit, but there are lots of qualitative points that decide.