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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details.

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Internal & External Analysis

OnStrategyHQ

How do our employees or shareholders perceive us? Here are the three most common factors to consider as you conduct your internal analysis: Market Trends Market-level data, including overall size, projected growth, profitability, entry barriers, cost structure, distribution system, trends, and key success factors in your competitive market.

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How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

The ongoing effects of the pandemic and, more recently, the war in Ukraine have exposed supply chain vulnerabilities that are forcing companies to adapt quickly. For example, cognitive AI offers manufacturers a single, holistic view of the supply chain and helps remove bottlenecks in operations using real-time data.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

And then finally, it’s client profitability. So again, I’m accountable for the entire agency wide profitability. So they’re really focused on making sure that we’re delivering at scale at speed, but in a profitable way, as well so not over servicing our accounts either.