16 cold calling scripts & what you can learn from them
Zendesk
SEPTEMBER 14, 2021
A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out. Nevertheless, cold-calling and discovery calls can be terrifying for many sales reps. You’re trying to sell a new prospect on a product they know little or nothing about. Cold calling scripts: 16 actually useful ones.
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