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How to Build a Sales Process: The Complete Guide

Nutshell

Your steps may vary based on your industry and how thorough your process needs to be to secure leads, but in general, you’ll want to have strategies for each of these moments in the sales funnel: Prospecting Qualifying Developing rapport Presenting solutions Handling objections Closing the sale Following up 1. Are you trustworthy?

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The complete guide to writing much better marketing emails

Nutshell

Like all of us, the internet got smarter and better with age , making it easy for marketers to send aesthetically-pleasing HTML emails en masse. Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy.

Marketing 143
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How to Sell on X (Formerly Twitter)

Hubspot Sales

Compared to other platforms, X has an intimidation factor. And the culture feels more intense than other social media platforms. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. The tempo is fast. Has errors.

Media 102