Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Hubspot Sales

APRIL 18, 2019

Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. Your particular industry and target market will influence your decisions, but it's almost universally true that new customer acquisition will play a sizable role.

Acquisition 144

Acquisition Value Proposition Business Growth Decision-making 144

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

Communication 130

Communication Facilitation Leadership Stakeholders 130

SmartKarrot

JANUARY 18, 2022

The tool helps businesses identify the best content for all of their communication channels, share it with their audiences, and track how they connect with it. Found in 2009 by Harishankaran Karunanidhi and Vivek Ravisankar, Hackerrank is a corporate company that offers a tech-hiring solution. HackerRank. CloudConnect.

e-Learning 11

e-Learning Finance Supply Chain CRM 11