Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Insightly

DECEMBER 6, 2023

It was an emotional and very satisfying triumph to watch, though it took lots of the stars’ money, a new coach, a pro manager, many new players, hard decisions, and a lot of creativity…but they did it. He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000.

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

It was an emotional and very satisfying triumph to watch, though it took lots of the stars’ money, a new coach, a pro manager, many new players, hard decisions, and a lot of creativity…but they did it. He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000.

Marketing 40

Marketing Value Proposition CRM B2B 40

Zendesk

OCTOBER 20, 2021

The Challenger Sales model was developed in 2011 as a response to customers entering sales situations with more information than in previous years. Step 5: Value proposition. Value proposition is the introduction of what your solution could accomplish. Value proposition: Example.

Value Proposition 52

Value Proposition Sales Advertising Decision-making 52

Red Star Kim

JANUARY 22, 2024

It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? She urges you to shift from outcome orientation to a process orientation (which is the opposite of what is advocated in change management programmes). How it is better than competitors?

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Hubspot Sales

NOVEMBER 6, 2018

In 1997, Billy Beane became the General Manager of the Oakland A’s. Beane’s strategy -- as depicted in the 2011 film, “Moneyball” -- has traversed beyond the world of baseball to nearly all sectors of business and has become synonymous with making data-driven decisions. Don’t confuse measurement with management.

Sales 88

Sales Value Proposition Organization Publishing 88

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130