Red Star Kim

JANUARY 22, 2024

A chance encounter with Helen Kensett at a recent conference reminded me about her 2016 sales book. I’ve reviewed several books on selling (see the list below) and this one is different as, rather than focusing on the stages in the sales process, it provides pragmatic tips to help. It’s beautifully illustrated.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Zendesk

OCTOBER 20, 2021

Sales psychology is in a constant battle to keep up with customer needs and habits. Over the past 10 years, sales trends have seen a growing increase in customers who are well-researched and don’t want to be coddled. Instead, customers are arriving in sales situations with a wide variety of product options and too much data.

Value Proposition 52

Value Proposition Sales Advertising Decision-making 52

Hubspot Sales

NOVEMBER 6, 2018

Beane’s strategy -- as depicted in the 2011 film, “Moneyball” -- has traversed beyond the world of baseball to nearly all sectors of business and has become synonymous with making data-driven decisions. If Billy Beane were to take over a sales organization today, he would feel like he’d traveled back by about 20 years. Call activity.

Sales 88

Sales Value Proposition Organization Publishing 88

Red Star Kim

MAY 11, 2023

Good analysis should: Create clarity and drive organisational strategy Enable effective decision-making Adapt to changing environments Create a focus of attention for management and staff Use metrics in strategy formulation which may show up strategic gaps (sales, profit, information, skills gaps).

Management 130

Management Co-Creation Publishing Leadership 130

Insightly

DECEMBER 6, 2023

He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000. Customer Experience (CX) as your unique value proposition Here’s one thing many smaller industry underdogs forget: If you’re small, you can leverage that size as a differentiator. So how do you stand out in a crowded space?

Marketing 40

Marketing Value Proposition CRM B2B 40

Insightly

DECEMBER 6, 2023

He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000. Customer Experience (CX) as your unique value proposition Here’s one thing many smaller industry underdogs forget: If you’re small, you can leverage that size as a differentiator. So how do you stand out in a crowded space?

Marketing 40

Marketing Value Proposition CRM B2B 40