Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

AUGUST 21, 2023

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. These people make up what is called the "buying center."

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

APRIL 18, 2019

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Roughly 66% of businesses survive their first two years in operation, 50% make it to the five-year mark , and just 33% will celebrate their tenth anniversary. Franchising opportunities.

Acquisition 143

Acquisition Value Proposition Business Growth Decision-making 143

Account Management Skills

MAY 17, 2021

Or maybe you’ve got one already, and you’re looking for some tips to make it even better. But I only really started getting good at sales, I would say, when I moved into the agency world, in around 2012, where I worked, I was I became sort of a sales executive for inbound marketing agency called Tomorrow People.

Manufacturing 40

Manufacturing B2B Decision-making Account Management 40