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Context and curiosity drive commerciality and pricing

Red Star Kim

This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Or the likely differences in a firm’s reputation in the area or clients’ value perceptions.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

In our experience, this section can happen very quickly with a clear experienced thinker and facilitator. We saw an example of this in 2012 with the company called Best Buy that had reported a 1.7bn loss in a quarter. The elements of creating a customer crisis action path are below and here as a downloadable PDF.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

And mentions that the CIPD bought out three research reports between 2012 and 2014 describing the impact that neuroscience will have on learning. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.