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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. (I It features his renowned seminars on leadership, sales, and management effectiveness. Companies spent approximately $2.2B 4) Art Sobczak.

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Top 50 Customer Success Influencers 2022

SmartKarrot

His company Practical CSM Academy provides global customer success management consulting, training and certification services. His book “Practical Customer Success Management: A best practice framework for rapid generation of customer success” is a highly valuable resource for CS practitioners at all levels. Kristi Faltorusso.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Bhavika Kochhar. Caroline Andreola. Christina Crawford Kosmowski.

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Lean Project Management: The Ultimate Guide

ClearPoint Strategy

With a focus on fixing problems and reducing inefficiencies, lean project management is becoming increasingly popular across a number of industries. This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. What Is Lean Project Management?