Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Delegates from legal and accountancy practices in the UK and overseas (Brussels and Amsterdam) shared how to tackle those challenges.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Brightbridge Consulting

OCTOBER 12, 2019

Defining key account management. After much discussion The Association for Key Account Management (AKAM), of which Alistair Taylor, Managing Partner of Brightbridge is a main Board Member, agreed on the following definition of key Account management. Key characteristics of KAM.

Key Account Management 52

Key Account Management Account Management Suppliers Management 52

QYMATIX

JULY 5, 2023

You are considering implementing AI-based predictive analytics in your sales organisation. Then it is good to know what steps and what decisions you will have to make if you want to use an AI-based assistant in sales. AI enables you to make data-based decisions in sales.

B2B 40

B2B Artificial Intelligence Sales Analytics Key Account Management 40

QYMATIX

JULY 13, 2021

B2B sales intelligence – should you make or buy your tool? With the cost of sales sky-rocketing and customers changing their buying behaviour, sales intelligence has become critical to the success of any company. Business Intelligence (BI) was always critical in B2B sales. Now it has become essential.

B2B 52

B2B Artificial Intelligence Sales e-Learning 52

SBI Growth

SEPTEMBER 6, 2012

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. Our margin increases were coming from cost cuts and vendor renegotiations rather than increased sales.”. We hired sales resources with the right skills and experience.

Key Account Management 118

Key Account Management Account Management Insurance Acquisition 118

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. They are accessing information and making buying decisions differently than they did from the past. User buyer examples: Sales reps by vertical.

Decision-making 126

Decision-making Key Account Management Leadership Communication 126