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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. How should firms identify their strategic accounts?

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

I’ve summarised some of the main “back to basics” themes emerging from discussions: Referrer Management Strategies – Rationale and Challenges. Rationale – Key reasons to develop referrer management strategies . For some services, referrer management is the only effective strategy. . Observe the Pareto principle.

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The Future of B2B Sales – How Digitalisation influences Sales

QYMATIX

This course is particularly suitable for: – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40
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How to Realise Sales Potential with Cross- & Up-Selling in B2B Sales.

QYMATIX

This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40
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How to Define and Reduce Customer Churn in B2B Sales

QYMATIX

This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40
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How to Implement AI-based Assistants in B2B Sales

QYMATIX

This Course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40