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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

So where accidents happen there is an opportunity for personal injury solicitors who manage complex cases. Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community). The campaign was part of an exciting project 7BR announced in 2022.

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Conversation skills book review 1 – How to talk to anyone about anything – James W. Williams

Red Star Kim

There’s no information about the author in the book but it seems he overcame shyness and social anxiety to become a bestselling author, specializing in topics such as confidence, emotional intelligence and communication (I can’t track down his credentials Amazon.co.uk: James W. Williams: Books, Biography, Blogs, Audiobooks, Kindle ).

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

She urges you to shift from outcome orientation to a process orientation (which is the opposite of what is advocated in change management programmes). She outlines various creativity tools including: The spider brief to break down large creative projects into manageable chunks, the third space, walking and “look up”.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.

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Book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera

Red Star Kim

There’s guidance for parents on how to help children recognise and name emotions and to model stress tolerance. Emotional Regulation – A key element of Emotional Intelligence (EQ) (kimtasso.com) Building Resilience – Regulation, Reframing, Relationships and Reflection (kimtasso.com) Tools: Develop emotional maturity.

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Kim Tasso qualifies as a psychotherapeutic counsellor

Red Star Kim

Level 4 Advanced Diploma in Counselling National Counselling and Psychotherapy Society (NCPS) accredited Heartwood College May 2021 – April 2023 (Two years) Plus 100+ hours supervised clinical practice My research study was on complex post-traumatic stress syndrome (cPTSD) Mental Health First Aider (2021) About · MHFA England Level 5 Counselling Diploma (..)