Remove 2015 Remove Artificial Intelligence Remove Innovation Remove Key Account Management
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Business Intelligence in Tools in B2B Sales: Make or Buy?

QYMATIX

It proves nevertheless tricky, to estimate the long-term consequences of a buy or build decision, which often leaves key account managers struggling. Intelligence itself represents a substantial competitive advantage. The post Business Intelligence in Tools in B2B Sales: Make or Buy? Many hobbyists are doing it.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

I presented a methodology to design marketing and BD team structures in November 2015. They may be project-based to support innovation projects. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). An allied development is those in Account Based Marketing (ABM) roles.

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