Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. For example, at one point in the journey, the customer may be ambivalent or frustrated.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Zendesk

APRIL 2, 2021

As their influence continues to grow, it only makes sense for companies to closely study these two age cohorts. That’s one reason why the Zendesk Customer Experience Trends Report 2021 segmented survey respondents by generation. The pandemic has already influenced the customer service expectations of both groups.

Artificial Intelligence 98

Artificial Intelligence Digitalization Customer Experience Decision-making 98