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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

I’ve taken on more responsibilities in the leading and strategy for campaigns, so would love to get more insight, measures of success and how to engage audiences more Best practice, strategizing, planning, getting stakeholders on board! What were the main takeaways for delegates?

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But it’s important to ensure there’s a holistic overview from a marketing perspective”. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. There was some debate about the best way to develop firmwide strategy.

Marketing 130
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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. Travers Smith (law) rebrand This was a case study from Passle (I first wrote about Passle in 2016 Passle for content creation and distribution – Grow your experts (kimtasso.com) ).

Marketing 130
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? Would you say the type of strategic device matters and are they for specific things or can you choose any?

Media 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

He also commented “I want advisers to be my fixers and to blow the socks off my internal stakeholders”. Professional Marketing Forum Conference report 2018 (kimtasso.com). Professional Marketing Conference 2017 (kimtasso.com). Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016.