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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. But it’s important to ensure there’s a holistic overview from a marketing perspective”. There was some debate about the best way to develop firmwide strategy.

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B2B Wholesale & Distribution: Challenges and Triumphs of Industrial Wholesale Companies Facing Insolvency in Germany

QYMATIX

In 2016, Christoph Kilz and Dirk Oschmann acquired the rights to the name and opened a DIY online shop under praktiker.de, which is independent of the former Praktiker company. B2B Wholesale & Distribution: Insolvency Examples in Germany Another example is Wollschläger, a family-owned wholesaler until 2016.

B2B 40
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B2B Wholesale & Distribution in Germany: Insolvency.

QYMATIX

Its bankruptcy left a noticeable void in the industry, though the brand itself lived on: in 2016, Christoph Kilz and Dirk Oschmann acquired the rights to the name. The investor Fischer Group acquired the machines of the insolvent Ludwig Leuchten GmbH in an asset deal in February 2023. The last years brought very unusual events.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns. What were the main takeaways for delegates?

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Startup growth-hacking strategies are not one-size-fits-all

Zendesk

The thing that we really hung onto was that while investors were saying no, all of our potential customers and HR leaders and benefit leaders couldn’t stop wanting to talk about this topic.”. A number of different stakeholders use the product: employers, employees, their dependents, therapists, and other providers.