This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2016 Remove Profitability Remove Strategic Thinking Related Topics
Procurement Facilitation Business Planning Brainstorming Key Account Management Innovation Value Proposition Finance Artificial Intelligence Negotiation More Related Topics >
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

SEPTEMBER 8, 2023

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?

Procurement 147
Procurement Value Proposition Finance Artificial Intelligence 147
article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

NOVEMBER 9, 2023

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

Strategic Thinking 147
Strategic Thinking Decision-making Innovation Facilitation 147
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 82,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024