Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Professional Marketing Forum conference September 2019 (kimtasso.com). This article was published in the latest edition of PM Forum Magazine.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Mercuri International

MAY 23, 2023

To say that we are living in a time where artificial intelligence (AI) is becoming increasingly relevant is a masterpiece of understatement. Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Red Star Kim

SEPTEMBER 8, 2023

There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. They invest in new technology to increase efficiency.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

QYMATIX

MAY 2, 2023

“AI Washing” is a company’s marketing effort to advertise that their products or services contain artificial intelligence, even though this is only weakly the case, if at all. Fortunately, PwC has provided a source for these figures, namely the “State of AI 2019” by MMC-Ventures.

Artificial Intelligence 40

Artificial Intelligence Value Proposition Software Software 40

Red Star Kim

AUGUST 14, 2023

Artificial Intelligence (AI) We looked at several AI writing tools. Some people refer to a value proposition – what are you offering? And it is suggested that a fact is 22 times more memorable when it is wrapped in a story (attributed to Jerome Bruner and Jennifer Aaker of Stanford University). Some provide a fast edit.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. In 2019, that all changes. Artificial Intelligence and predictive analytics will finally mature to optimize sales engagement tasks, thereby allowing sales reps to focus on high-value activities.

Artificial Intelligence 55

Artificial Intelligence Prioritization Value Proposition CRM 55

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147