Remove 2019 Remove Client Development Remove Digitalization Remove Sales
article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

And also to support cross-selling and enhance the client experience. Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement.

Marketing 130
article thumbnail

Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. Marketing The author clarifies the difference between business development, marketing and sales. And touches on segmentation and sales force automation. There are passing references to brand management, digital agencies and data mining.

Finance 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. 30% All of them.

article thumbnail

Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. Rebecca is the managing partner at Primate, a digital transformation agency based in Edinburgh. I was doing contract voiceover for another agency who did both video and digital. Absolutely. Jenny 03:50. What is his thing?

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.