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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

And also to support cross-selling and enhance the client experience. The need for clear aims that could be measured at different stages of the engagement and sales cycle were mentioned. There was advice to consider which personalities worked well together and how to make things relevant to topical issues yet still stand out.

Marketing 130
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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. Marketing The author clarifies the difference between business development, marketing and sales. And touches on segmentation and sales force automation. For young professionals. There’s practical guidance on pitching and pricing too.

Finance 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

all about buy-in in professional services (Manchester and Dublin 2019) (kimtasso.com). Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. 30% All of them.

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

Why is this a good balance with you doing the sales and the client development? Gordon was a developer, he moved from development across so the company was started by Bart, developer, Ethan, designer, and Gordon developer. So talk to me about the run up to October 2019. Jenny 03:50.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.