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Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. This is arguably a term that can be used to describe many times in history, but none more relevant than in 2020. The New Normal.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Many organisations saw this in 2008, 2011 and now 2020. Four – Communicate the change. Communication is critical. What : needs to be communicated and also what result you want. How : the method you want to communicate this. When : the timing around when you need to communicate this.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

These communication opportunities are key to personalized, targeted connections. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. Remember: Your sales team is one channel of communication.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. ACCOUNTANCY UK accounting industry turnover up 16.6%