Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors
Showpad
JUNE 29, 2021
Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Reason #3: Lack of digital adoption. Everything is accelerated by a fast-pacing digital transformation that’s not well understood in various functions, requires a strategy and lots of cross-functional orchestration and alignment.
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