Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors
Showpad
JUNE 29, 2021
In the past, this challenge could be covered by a combination of various meeting formats, such as in-person meetings and remote calls. All the options that were available in the past such as informal pre-meeting conversations at the water cooler or coffee bar didn’t exist anymore. Reason #3: Lack of digital adoption.
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