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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. But the reality is, 2021 is far from that. We are changing our habits and your healthcare stakeholders aren’t any different. Sounds familiar?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics. Responding to Market Shifts.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? In 2020 most pharmaceutical companies had to shift strategies to reach their customers via multi-channel, digital platforms, with hope that by 2021, everything would be back to normal. But the reality is, 2021 is far from that.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. October 11, 2021. Back to blog. Here are the four top takeaways for European KAM programs in 2021. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.

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White Space Analysis: A Complete Guide

Arpedio

Back to blog. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. JANUARY 26, 2022. White Space Analysis: A Complete Guide.

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White Space Analysis: A Complete Guide

Arpedio

Back to blog. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. JANUARY 26, 2022. White Space Analysis: A Complete Guide.