Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Our GAM program represents the premium, global offering to our largest and most strategic global accounts. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.
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