Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Innovate – Be more innovative in M&BD. 40% Selling (winning new clients).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 29, 2023

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. Interesting points about how to integrate marketing and selling where the face of individual professionals became associated with the brand name.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

AUGUST 24, 2023

I invited him once to facilitate a junior professionals’ networking event for an accountancy practice – where he talked about one of his other books “All you need to know about the City” (latest version updated in 2022). Marketing The author clarifies the difference between business development, marketing and sales.

Finance 130

Finance Government Profitability Banking 130