Remove 2022 Remove CRM Remove Decision-making Remove Value Proposition
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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

As we move to the midpoint of 2022, we’ve compiled this list of top sales challenges for 2022, along with tips and recommendations for navigating them successfully. Even in the best of times, attrition makes it difficult for sales teams to operate effectively. Clarify your employer value proposition.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Finding a suitable location (quiet and without interruptions) to make calls when working in an office environment was sometimes a challenge. Others had little more than a name and telephone number.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? How should firms identify their strategic accounts?

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

At the same time, deals take longer to make their way through the sales process than they used to. According to the 2023 GTM Survey by Theory Ventures , the average start-up saw a 24% increase in the sales cycle from early 2022 to 2023, with an average 60-day sales cycle now taking 75 days. That’s true in any sales landscape.

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AI in B2B Sales: How It’s Used and It’s Biggest Benefits [New Data]

Hubspot Sales

The second most significant sales goal during 2022 was making the sales process more efficient. And 71% of sales leaders say AI/automation makes their employees more productive. Survey respondents said that AI/automation tools help make prospecting and outreach efforts more personalized.

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