2024 State Of Account Planning: Survey Results
ProlifIQ
FEBRUARY 23, 2024
The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. While most respondents agreed or strongly agreed that CRM-based account planning drives better results, nearly 50% still use disparate systems. Win rates and customer retention are top metrics, but CRM adoption ranked high with SMBs.
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