Remove 2023 Remove Acquisition Remove Investors Remove Software
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. This backbone isn't surprising given that 3 of the top 10 unicorn categories are software (#1), pharmaceuticals and biotechnology (#7), and healthcare technology systems (#8). Grammarly , a writing assistant software.

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Your MarTech Stack: six changes to expect in 2024

Insightly

To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023. 2024 change #1: Apps will incorporate more AI for you The first takeaway for 2023 is about, of course, AI. AI caused a panic in 2023, but we’ll see a change in 2024. You’ll still need humans for that, she says.

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

With more than 464 million people listening to podcasts in 2023, they’re an excellent brand-building and marketing tool. However, sending run-of-the-mill newsletters with generic content, product recommendations, and offers won’t work in 2023. And it can strengthen your company’s reputation as an industry leader.