ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. To better understand how teams are adapting to this new environment, we surveyed over 250 professionals across sales, customer success, account management, and more about their account planning processes, challenges, and priorities for 2024.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

DemandFarm

APRIL 8, 2024

At the core of their ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists. This is possible at scale provided the account manager has neatly laid out relationship goals for all the stakeholders in the account, especially the buying committee. Let’s dive in.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

DemandFarm

MAY 9, 2024

Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. Keeping track of who influences which decisions and understanding the power dynamics within these organizations. This is where robust organizational chart software becomes indispensable.

Key Account Management 52

Key Account Management Account Management CRM Client Relationships 52

Insightly

JULY 12, 2023

For example, ABM may make sense for a larger deal size, but smaller deals may be driven faster via influencer marketing. How to improve demand gen in 2024 & beyond If demand generation is a multi-faceted endeavor that involves numerous disciplines, departments, and stakeholders, what can you do to maximize its impact for your company?

CRM 52

CRM Leadership Marketing Decision-making 52

Hubspot Sales

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas. This is where Customer Relationship Management (CRM) software comes into play. Where did we get this stat?

CRM 98

CRM Decision-making Sales B2C 98

Zendesk

JANUARY 18, 2024

AI transparency means understanding how artificial intelligence systems make decisions, why they produce specific results, and what data they’re using. It helps us understand the reasons behind AI’s decisions and actions so we can ensure they’re fair and reliable. What is AI transparency?

Artificial Intelligence 52

Artificial Intelligence Decision-making Stakeholders Government 52

PandaDoc

FEBRUARY 23, 2024

Automation is fundamental to building a robust sales pipeline ; document management tools fused with CRM software accelerate this process. Identify opportunities The first step of the opportunity management process is identifying opportunities — i.e., deciding which ones make the most sense for your business and are worth pursuing.

Management 52

Management CRM Sales Decision-making 52