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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Thousands of small and midsize businesses (SMBs) are joining the market every week. A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.

B2C 52
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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

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Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

A gap analysis can ultimately be used to look at both internal and external factors or shortcomings within the organization regarding how the organization meets customer or market needs. Market gaps. Marketing performance data, like SEO rankings, web traffic, conversions. Market expansion opportunities. Product gaps.

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How to Kick Off Your SaaS Sales Career

Hubspot Sales

The SaaS (Software-as-a-Service) business model is one of the fastest-growing of the last decade. That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). Artem Sergienko , head of marketing at LLC.Services , knows this all too well. occupations.

Sales 114
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A 5-minute guide to drip campaign marketing

Insightly

One particular avenue that has stood the test of time is email marketing. Just when many thought it was fading away, email marketing is a stronger channel than ever. It’s projected that by 2026, there will be a staggering 4.73 A 2020 study from Litmus indicates that email marketing drives whopping $36 for every $1 spent.

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Why Every SaaS Company Should Invest in Customer Success

SmartKarrot

The major shift of business model in the software industry was brought upon by the subscription based economy. It has a huge market size of USD 158 Billions in 2020 and is expected to grow to USD 307 Billions by 2026. This shows that most of the software vendors are shifting to a SaaS delivery model. Brand positioning.

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Why your CRM configuration is vital

Insightly

Customer relationship management encompasses all aspects of a business’s relationship with its customers – from marketing, sales, and support functions. CRM configuration is not only about setting up software but also aligning your organization’s processes and strategies around the goal of improving customer relations.

CRM 52