article thumbnail

A 5-minute guide to drip campaign marketing

Insightly

One particular avenue that has stood the test of time is email marketing. Just when many thought it was fading away, email marketing is a stronger channel than ever. It’s projected that by 2026, there will be a staggering 4.73 A 2020 study from Litmus indicates that email marketing drives whopping $36 for every $1 spent.

article thumbnail

SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Thousands of small and midsize businesses (SMBs) are joining the market every week. A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings.

B2C 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

ERP vs. CRM: What’s the difference?

Zendesk

Looking for software solutions for your company can often feel like staring at a bowl of alphabet soup. The ERP software market is expected to reach $78.41 billion by 2026 , while the global CRM market size is estimated to reach $96.5 You’re using numerous tools or software. billion by 2028. What is a CRM?

CRM 59
article thumbnail

Why your CRM configuration is vital

Insightly

Customer relationship management encompasses all aspects of a business’s relationship with its customers – from marketing, sales, and support functions. CRM configuration is not only about setting up software but also aligning your organization’s processes and strategies around the goal of improving customer relations.

CRM 52
article thumbnail

Why your CRM configuration is vital

Insightly

Customer relationship management encompasses all aspects of a business’s relationship with its customers – from marketing, sales, and support functions. CRM configuration is not only about setting up software but also aligning your organization’s processes and strategies around the goal of improving customer relations.

CRM 52
article thumbnail

Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

A gap analysis can ultimately be used to look at both internal and external factors or shortcomings within the organization regarding how the organization meets customer or market needs. Market gaps. Marketing performance data, like SEO rankings, web traffic, conversions. Market expansion opportunities. Product gaps.

article thumbnail

The Complete Guide to Digital Entrepreneurship

Hubspot Sales

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.