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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. Find time to conduct analysis and think Block regular time (e.g. And we analyse the analytics from our digital marketing performance.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. Positioning.