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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. But there are some interesting metaverse developments – mostly from the management consultants and largest accounting and law firms.

Marketing 130
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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Product management. Marketing strategy – reviewing the latest resources in strategy, brand and marketing innovation to support my part-time tutoring – see Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). Book Review: Smarter selling – Next generation sales strategies (kimtasso.com). Customer experience.

Marketing 130
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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45

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How Aggreko gained complete transparency into the health of their accounts

Arpedio

As partners in the energy transition, Aggreko is committed to achieving Net-Zero across their operations by 2030 and across all their services by 2050. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Nikolaj Lund, Customer Success Manager. +45

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Prepare integrated campaigns. 50% Sector plan.