Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. For beginners I would suggest “The psychology of price – how to use price to increase demand, profit and customer satisfaction” by Leigh Caldwell (a cognitive economist). Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

JULY 11, 2022

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Some suggested focusing on reporting profit improvement instead. Meet with BDs to talk through their strategies. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

ClearPoint Strategy

APRIL 20, 2021

The United Nations states that since 2007, more than half of the world’s population lives in cities and this number is expected to exceed 70% by 2050. As experts in strategy execution, we know no great plan (for sustainability or for your wider strategy ) exists without clear goals and metrics to meet. City of Austin, TX.

Energy and Utilities 52

Energy and Utilities Transportation Government Meetings 52