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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot Sales

By 2050, sub-Saharan Africans will make up a third of all young people globally. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. The median age across Africa is 18 , compared to 35 in North America. Employee support. Build skills.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Lawyers zoom in on the metaverse | Financial Times (ft.com) October 2022 Why law firms should be investing in the metaverse – Legal Futures September 2022 Arthur | PwC used Arthur to upskill workforce for client meetings August 2022 Financial Services & The Metaverse | PKF Smith Cooper Systems (pkfscs.co.uk) August 2022 KPMG jumps into metaverse (..)

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Desire for further EDI and social mobility. Technological. Digital transformation. AI and automation displacing human advisers. Impact of (predictive) analytics. Electronic vehicles. Continuing impact of Brexit. Positioning.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Meet with BDs to talk through their strategies. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Innovate – Be more innovative in M&BD. Delegate key takeaways and actions.