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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot Sales

By 2050, sub-Saharan Africans will make up a third of all young people globally. Help meet the needs of remote professionals with co-working spaces, laptop financing, or specialized employee benefits solutions. The median age across Africa is 18 , compared to 35 in North America. Employee support. Build skills.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Delegates then chose to focus on finance, economics and pricing.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Desire for further EDI and social mobility. Technological. Digital transformation. AI and automation displacing human advisers. Environmental.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc. We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients.