Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Innovate – Be more innovative in M&BD. Meet with BDs to talk through their strategies. Review our business plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

MARCH 17, 2023

Neil remarked that the metaverse was a hot topic in mainstream marketing because it is an uncrowded and uncluttered digital space with emerging digital economies where an early entrant could demonstrate leadership, innovation and differentiation and offer clients a different kind of experience (immersive and interactive ).

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

DECEMBER 22, 2022

Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Commerciality – Finance, pricing, innovation and research (kimtasso.com). Desire for further EDI and social mobility. Technological. Digital transformation. AI and automation displacing human advisers. Environmental.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147