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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Preference for digital/virtual meetings. Law Society Research Report – Future Worlds 2050 (kimtasso.com). Desire for further EDI and social mobility. Technological. Digital transformation. AI and automation displacing human advisers. Impact of (predictive) analytics. Electronic vehicles. Continuing impact of Brexit. Positioning.

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Context and curiosity drive commerciality and pricing

Red Star Kim

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.