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The End Of Competitive Advantage With Rita McGrath

The SAMA Podcast

Joining today’s episode is Rita McGrath, a bestselling author and distinguished faculty member at Columbia Business School, where she’s the Academic Director in Executive Education. Rita's groundbreaking book, The End of Competitive Advantage, challenged traditional thinking and offered a new playbook for navigating the ever-shifting business landscape.

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Improving Sales Performance: Are You THAT Kind of Coach?

The Center for Sales Strategy

Professional athletes have coaches. Oscar-winning actors have coaches. Pop icons have coaches. Wait!? Even people who have been in the business for a long time? Why do they need coaches? That’s easy! Top performers, whether they are professional athletes, Oscar-winning actors, pop icons, or sales professionals, are not content with just being good. They strive to maintain their edge, stay on top, and climb even higher.

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Can a salesperson achieve a Work/Life Balance?

Software Sales Guru

Can a salesperson achieve a Work/Life Balance? Common wisdom suggests that if you want to succeed as a salesperson, you must be working 24/7. Prospect wants to talk at 8:30 on Friday night? You better take that call! But the truth is most top performers are not workaholics. They squeeze more out of the same 24 hours we all have. I’ve interviewed many top software.

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A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko

Customer Think

Image Rights for ECXO.org: Generated by MidJourney and DALL-E A Comprehensive Analysis of AI’s Impact on the Employee Experience As we have explored, AI is fundamentally transforming the employee experience, touching every aspect from recruitment and onboarding to learning, development, and day-to-day engagement.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Is Your Sales Team Operating at Just Half Their Potential?

SBI Growth

Based on SBI’s observations, most Sales teams operate at just half of their potential—and yours could be one of them. Data from our Q1 2024 CEO Survey found a significant gap in the percentage of CEOs who deemed talent factors critical to their value creation goals compared to their level of confidence in the ability of their commercial talent to deliver on those goals.

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Strategy vs. Tactics: What’s the Difference?

Nutshell

When it comes to setting goals for your business, it’s important to have sound strategy and actionable tactics. Now, that may sound like I’m being redundant, or I’m just filling the air with fancy business jargon. Aren’t strategies and tactics basically the same thing, just different wording? Actually, they have completely different meanings. At this point, you may lean toward one side of the strategy vs. tactics debate.

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10 Strategies for Breaking Through to Unresponsive Decision-Makers

The Center for Sales Strategy

You’ve worked with your marketing team to develop your Ideal Customer Profile (ICP). You’ve built a database of target companies that match your ICP characteristics. You’ve researched to identify the key decision-makers of your target prospects. You have a great solution that has helped other similar companies. You have a great story to tell. Now you have one last problem.

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How Much is Too Much? Navigating the Fine Line With AI-Driven Personalization

Customer Think

Generative AI (GenAI) has heralded a new era of personalized CX, but brands must be careful about where and how they use it. Too much personalization may feel intrusive to some, while too little can result in your brand missing opportunities to engage and connect with consumers.

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Accelerating Sales with AI: Transforming the Sales Process

SBI Growth

In addition to uncertain economic conditions, the rise in the number of stakeholders and the complexity of buying decisions have introduced new challenges and friction for sales professionals. According to SBI’s recent research report, " Revive Commercial Productivity by Easing Buying Friction, " overcoming this buyer friction requires sellers to demonstrate their organization’s ability to understand and evolve with buyers as their conditions change.

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Introducing Company Hierarchy in Nutshell

Nutshell

Does your company need to track leads across a large organization with multiple child companies? Introducing company hierarchy in Nutshell! Now you can create a company hierarchy and designate multiple child companies within a larger organization’s structure. This new feature simplifies lead and sale tracking, giving you better insight into your leads across subsidiaries of a parent company.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ten Reasons Why Our Sales Training Is Different

Force Management

There are a lot of sales training organizations out there. It can be difficult to cut through the noise and find the solution that is right for your company. IIn case we haven't worked together yet, here's a look at how the Force Management approach is different and drives success and immediate impact for our customers.

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Coaching for Career Development and Retention of Top Talent

The Center for Sales Strategy

It’s a fact that everyone wants the “best of the best” talent at their organization. Much attention, effort, and investment of significant time and money is given to finding and recruiting high performers. Sadly, what often follows is the common scenario in which business leaders hire people they believe in and then sit back to see what they can do.

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CX ROI Handbook: Connecting Customer Experience and Employee Experience ROI

Customer Think

What is the employee experience and customer experience ROI connection? Let’s take a look at all the players and definitions. Business value is: — Created primarily by ALL non-customer-facing employees and suppliers. — Communicated by Marketing and Sales employees. — Fulfilled by Operations and Service Delivery employees and partners. — Rescued by Service Recovery employees.

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Elevating Sales Performance with Executive Insights

FinListics Solutions

Perfecting executive sales meetings and calls is an ongoing and evolving skill. From changing clients' needs and goals to shifts in the markets, navigating sales conversations requires you always to be ready, have confidence, and tailor your approach so you can be impactful and set yourself apart.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Developing Strategic Thinking in SAMs

Whetstone

The Importance of Developing Strategic Thinking in Strategic Account Managers In our fast-paced business environment, Strategic Account Managers (SAMs) face a myriad of challenges that require them to go beyond routine selling and service tasks. While many SAMs are aware of their responsibilities, the traditional “check the boxes” approach to cover all the bases is no longer sufficient.

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How to Write Effective AI Prompts for B2B Sales

Force Management

Whether you’re a sales leader, manager, or seller, we’ve all been hearing a lot about the potential of AI for sales. You may already be incorporating some AI-powered tools in your sales stack. Like any new technology, generative AI tools require a learning curve to be most effective. Generative AI tools like ChatGPT, Microsoft Copilot, Google Gemini or Claude in particular can give very different quality outputs depending on the input they’re given.

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CRM for Coaches that Helps your Practice to Reach Better Results for more Clients Faster

Nimble Business Success

The coaching industry has been growing exponentially, going from $2.3 billion in global revenues and 53K professionals in 2015 to $15 billion and 104K coaches in 2019. This skyrocket expansion of the industry has been accompanied and expedited by the evolution of software: industry-specific as well as CRM systems for coaches. Business coaching, life mentorship, […] The post CRM for Coaches that Helps your Practice to Reach Better Results for more Clients Faster appeared first on Nimble Blo

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[Research Round-Up] Insights From “The CMO Survey” and Nielsen’s Annual Marketing Report

Customer Think

(This month’s Research Round-Up discusses some of the major findings found in the Spring 2024 edition of “The CMO Survey” and a set of interesting perspectives from the “2024 Annual Marketing Report” by Nielsen.) Source: Christine Moorman Spring 2024 edition of “The CMO Survey” A survey of 292 marketing leaders at U.S.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Power of Product-Based Thinking in Customer-Centric Innovation

Planview

The landscape of digital transformation and technology management is undergoing a significant transition as enterprises transition from project-based to product-based management driven by customer-centricity, cost optimization, and cultural shift. Leading organizations now prioritize long-term customer value, using real-time feedback for continuous improvement and use an incremental funding approach based on results to reduce technical debt.

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Why AI Isn’t Coming for Your Banking Job

NG Data

AI's impact on banking jobs remains limited, particularly in community banks, where customers and leaders prefer human interactions. While AI may automate tasks, it won't replace jobs outright. Younger generations, comfortable with technology, will drive AI adoption in banking. Despite fears, AI is more likely to enhance job roles, creating new opportunities for tech-savvy employees rather than eliminating positions.

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White Cup Acquires Sales Management Plus, Strengthening Its Commitment to Distribution Industry

Sales Management Plus -- SMP

FOR IMMEDIATE RELEASE White Cup Acquires Sales Management Plus, Strengthening Its Commitment to Distribution Industry SEATTLE, June 4, 2024 – White Cup , a recognized leader in Customer Relationship Management (CRM), Business Intelligence (BI), and Pricing solutions tailored for the distribution industry, today announced the acquisition of Sales Management Plus (SMP), a provider of CRM and BI solutions for the distribution sector.

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How a Lean Transformation and Framework Facilitate Innovative Business Strategies

Kainexus

In an era where efficiency and agility are paramount, Lean business transformation has emerged as a pivotal strategy for organizations aiming to streamline operations and enhance value creation. By adopting Lean principles, companies can significantly reduce costs, improve quality, and accelerate time-to-market. In today's dynamic business environment, the Lean method is prized for its adaptability across various industries, from manufacturing to services, and its ability to ensure that business

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Laying the Groundwork: How a Customer-First Strategy and CPaaS Can Transform Your Business

Customer Think

In today’s competitive landscape, a customer-first strategy isn’t just a nice-to-have—it’s as essential as the foundation of a house. Without it, everything else is at risk. Imagine trying to build a skyscraper without first laying a solid foundation—it simply wouldn’t work.

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GTM Planning and Execution: Key Accounts

ProlifIQ

Planning and Execution In Strategic Accounts 2024 has been tough in tech, and a lot of industries. If you’ve been frustrated, you’re not alone, The good news? There are ways to improve your odds of hitting your numbers through better GTM planning. Understanding how your company will go to market (product-led, sales-led, hybrid) is a critical first step in driving planning and execution.

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Experts Say Composable Banking Builds Better Digital Customer Experiences

NG Data

Composable banking enhances digital customer experiences by utilizing modular components rather than monolithic systems, allowing financial institutions to quickly adapt to market changes and integrate new services seamlessly. This approach improves operational efficiency, customer engagement, and supports innovation. Examples of successful implementation include Varo Bank and MoneyLion, which have leveraged composable banking to offer personalized financial products, demonstrating the practical

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From Typewriters to AI: Leadership Over the Past 60 Years

MDI Training

Photo credits: Jenny Theolin From Typewriters to AI: Leadership Over the Past 60 Years This was our Leadership Horizon Conference of 2024! Click here and immerse yourself in the Highlights. From Typewriters to AI: The Evolution of Technology and Leadership Over the Past 60 Years As we stand on the brink of a new era in technology and leadership , it’s crucial to reflect on the journey that has brought us here.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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9 Continuous Improvement Methodologies to Enhance Your Improvement Program

Kainexus

Organizations that embrace the continuous improvement approach to business have many great tools and techniques from which to choose. Some organizations use them as part of a structured methodology like Lean, Six Sigma, or Toyota Kata. Others leverage them on their own. Every organization has unique needs and will need to adjust each method for their own environment, but the most popular techniques are flexible enough to be used by organizations of every size and in every industry.

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What It Takes To Grow Revenues From 5M to $700M

Customer Think

In this episode of the Sales Leadership Awakening Podcast, Dan Flanagan, Chief Sales Officer at BluSky Restoration Contractors, shares his company’s remarkable growth journey from $5 million to $700 million in revenue. He underscores the importance of remaining teachable, coachable, and diligently striving for success, viewing these qualities as indispensable for personal and professional growth.

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Consumer Packaged Goods (CPG) Industry Value Chain: Deep Dive

Flevy

The Consumer Packaged Goods (CPG) industry is a dynamic and competitive sector, integral to daily consumer life. It spans various products including food and beverages, personal care, household products, and more. According to McKinsey, the global CPG market is projected to grow by 5% annually, driven by rising consumer spending and urbanization. This growth is accompanied by significant challenges such as evolving consumer preferences, increasing regulatory requirements, and intense market comp

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Five reasons why identity resolution will replace third-party cookies

NG Data

With the phase-out of third-party cookies by 2025, marketers are adopting identity resolution, which uses first- and zero-party data to identify users. This method leverages behavioral data for personalized marketing, enhances revenue through targeted follow-ups, boosts mailing list growth, and improves performance marketing by converting anonymous traffic into known users.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.