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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Traditional Account Plans A vivid anecdote shared by Ulrik paints a picture that many in the enterprise sales domain might find familiar. When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan.

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Nov 02 – Customer Success Jobs

SmartKarrot

Be the voice of the customer, driving proactive cross-functional alignment and collaboration internally with key stakeholders in Sales, Product, Engineering, and Finance. Manage multiple enterprise accounts; develop positive working relationships with all client touch points.

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Oct 12 – Customer Success Jobs

SmartKarrot

Ensure the team understands and presents the product roadmap to Clients, articulating how those investments translate to business value. Regularly review overall program status with clients, usually in the form of client calls, web presentations or onsite meetings (as necessary). Develop upsell & cross-sell opportunities.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

This time presents an opportunity, if not a necessity, to dive into your clients’ problems and actively demonstrate business value as a strategic partner. Account managers are able to make intentional connections by using relationship mapping tools that map key stakeholders and their influence on the buying decisions at their organization.

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Aug 04 – Customer Success Jobs

SmartKarrot

Solicit and synthesize customer product feedback to advocate for the customer to internal stakeholders. Maintain the Darktrace CRM platform with current account intelligence derived from customer communications. Present, discuss, and demonstrate Darktrace capabilities to IT Leaders and information security professionals as required.