DemandFarm

DECEMBER 27, 2024

Tailored specifically for Key Account Managers (KAMs), it addresses inefficiencies in traditional methods of account planning by offering a comprehensive toolkit for strategic account management. This depth of insights ensures your strategy aligns with the unique needs of each account. Why Does It Matter?

Key Account Management 52

Key Account Management Stakeholders Account Planning Sales 52

Janek Performance Group: Account Planning

OCTOBER 25, 2023

This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates.

Account Planning 52

Account Planning Decision-making Communication B2B 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships CRM Business Growth 52

DemandFarm

OCTOBER 15, 2024

It depends on your Key Account Management (KAM) maturity level, your approach to your KAM program, your goals, and how you want to roll with the AI punches. Account planning , as you’re aware, is a mixed bag of strategic and operational activities. Truthfully, there isn’t a simple yes or no answer. That’s not all.

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

DemandFarm

MAY 14, 2025

Strategic account growth depends on trust built over years, understanding of internal power structures, shared institutional history, and relationship intelligence that often isnt written down. Losing one key account can mean stalled product adoption, delayed expansion, or reputational damage in the C-suite. You lose momentum.

Key Account Management 52

Key Account Management Account Management Management Account Growth 52

DemandFarm

DECEMBER 27, 2024

With DemandFarm, your sales team can access all account-related resourcesstakeholder org charts, relationship maps, or account plans at a single place. Relationship Intelligence Understanding stakeholder dynamics is critical for large accounts. It ensures your team is proactively driving account growth.

Key Account Management 40

Key Account Management Account Management Sales Onboarding 40

ProlifIQ

JUNE 21, 2023

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

MAY 9, 2025

The goal of an EBR is often to inform senior stakeholders or decision-makers about the overall health of the partnership, ROI achieved, and plans, sometimes right before a renewal or budget cycle. Many platforms provide shared notes, @mentions, or the ability to attach comments and action items to the account plan.

Account Planning 52

Account Planning Software Software CRM 52

Janek Performance Group: Account Planning

JULY 13, 2021

A strategic account manager works at cultivating relationships with the stakeholders of their accounts portfolio. The ideal account manager recognizes that this is a lengthy process. It might need months or even years of careful cultivation and development before it’s time to push for account growth.

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

Arpedio

JUNE 1, 2023

. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the account planning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive account growth.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. I’m working toward that plan.

Account Management 98

Account Management Management Account Planning Co-Creation 98

ProlifIQ

JANUARY 27, 2022

That means not only talking with your contacts regularly but paying close attention to the ebbs and flows within the account that they’re revealing to you (or hinting at). . Your key account planning platform is the best place to record and analyze this customer journey data.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

ProlifIQ

AUGUST 17, 2023

Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved. Facilitating Smoother Expansion: Involving multiple stakeholders in expansion discussions increases the chances of obtaining buy-in and support for new initiatives.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

JANUARY 5, 2024

Key Responsibilities of Account Managers Account managers are entrusted with a variety of responsibilities that collectively aim to fortify the client-agency relationship. Account management tends to engage in negotiation-oriented dialogue, driven by the impetus of strategic opportunity development.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

JANUARY 11, 2023

In order to actually grow your existing accounts, it’s not enough to just develop your stakeholder relationships – you need to nurture the relationships with the people in your key accounts. Strategic accounts are long-term investments – keep that in mind as you assess opportunities. Get started today.

Account Management 52

Account Management Management Key Account Management B2B 52

SmartKarrot

MARCH 7, 2022

Develop and implement tailored and proactive customer programs that provide continued value to the customer and drive long-term account growth. Account growth: identify areas for growth within existing accounts. Manage a portfolio of accounts with a focus on renewals and up-sell conversations.

Customer Success 19

Customer Success Account Growth Onboarding Account Planning 19

SmartKarrot

NOVEMBER 9, 2021

Manage the most strategic accounts, overseeing their more complex operations, building brand and service value, and developing relationships with key technology and business stakeholders. Drive strategic use of SMI’s data across the client organization and identify areas for account growth.

Customer Success 19

Customer Success Account Planning Stakeholders Media 19

SmartKarrot

JANUARY 27, 2022

Collaborate with a broad range of technical, operational, and clinical experts to deploy and expand Fathom’s services within accounts. Provide reporting on account progress and forecasts. Build and nurture relationships with key stakeholders to ensure alignment.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19

SmartKarrot

FEBRUARY 1, 2022

Manage a portfolio of accounts with a focus on renewals and up-sell conversations. Meet net retention and CSAT/NPS KPIs through data-driven analysis, planning and execution. Establish and maintain relationships with key stakeholders, strategic account planning and promote internal advocacy. Apply here: [link] .

Customer Success 19

Customer Success Onboarding Account Planning Healthcare 19

SmartKarrot

DECEMBER 17, 2021

Create account plans for your portfolio of customers, with the aim to create genuine value and maximize revenue potential. Identify opportunities for account growth within your managed accounts. Manage a small team of Customer Success Managers, enabling them to grow and achieve their targets.

Customer Success 19

Customer Success Onboarding Account Growth Account Planning 19

SmartKarrot

SEPTEMBER 3, 2021

Proactively address gaps in product adoption and work with customers in order to achieve account health. Be a liaison between external and internal stakeholders. Identify opportunities for account growth and provide technical expertise and support to Revenue to help close expansion opportunities.

Customer Success 19

Customer Success Onboarding Account Growth Client Relationships 19

Account Management Skills

MARCH 20, 2023

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future. So that’s it.

Digitalization 52

Digitalization Account Management Decision-making Profitability 52

SmartKarrot

NOVEMBER 25, 2020

Lead the CSMs through the development and management of strategic account plans and business reviews that can be used to create internal and customer alignment with their desired outcomes. Manage large enterprise accounts including account growth and driving product utilization.

Customer Success 10

Customer Success Onboarding Stakeholders Account Growth 10

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. Imagine trying to do that over three or four accounts.

Account Management 52

Account Management Banking Advertising Profitability 52

Arpedio

FEBRUARY 17, 2025

The shift to an account-based sales model enabled them to: Focus on high-value accounts while maintaining service quality. Implement a dynamic, real-time account planning system within Salesforce using ARPEDIO, bringing structure to decision-making while remaining flexible to client needs.

Account Planning 52

Account Planning Prioritization Leadership Decision-making 52